Sarah Petty – A Photographer Podcast Interview

On this episode of From Nothing to Profit, Matt and Kia interview Sarah Petty, who is a huge name in the industry. Sarah also runs The Joy of Marketing. Sarah started as a marketer. You don’t want to miss how Sarah transitioned into being a high end boutique photography studio. Listen in to hear Sarah’s puzzle metaphor and advice about finding a coach/mentor. Sarah teaches, but also shoots, so she can stay relevant and understand her students’ challenges. You want to hear Sarah’s marketing tactics based around educating her clients. Sarah is fired up right now about ditching the digitals. The best advice Sarah ever received is to take advice from the people who are where you want to be. She recommends all Seth Godin, his blog and new book, “This is Marketing”, the book “You are a Badass” and of course her own book, “Worth Every Penny.” 

Joyofmarketing.com/marketingchecklist (free resource)