Episode 81
Tips for Marketing to Each Generation: Part 1 of 2
One of the best tools to understand your clients and coworkers is knowledge about the different generations. What will motivate a Boomer will completely turn off a Gen Z teen and what will make a Gen X parent skeptical of your product will convince a Millennial parent you know what is going on. Listen to the first of a 2 part series on Kia Bondurant and Aubrey Lauren's approach to social media, buying trends and design direction for each of the generations!
Best Channels for Each Generation Article
Blog for Strategies to Differentiate Your Marketing to Each Generation